This summer, RGAX kicked off its fourth annual Big Ideas Competition with events in Shanghai and Beijing. Big Ideas was created to accelerate innovation throughout the globe by showcasing local, leading-edge digital technologies and fostering collaboration among carriers, entrepreneurs, and innovators in the life and health markets.

“Through this Big Ideas Competition, our hope was to continue to advance innovation throughout China’s life and health insurance ecosystem,” commented Ming Chen, Head of RGAX China. “We would like to be the catalyst, connecting entrepreneurs, investors, and carriers in the Chinese region to ignite innovation, encourage product development, discover new ways to collaborate with partners, and prepare for and embrace change with clients.”

The finalists from this year’s Shanghai and Beijing Big Ideas were invited to present at live, local events – thus helping each startup raise their profiles, increase brand and product exposure and receive direct feedback from the judges. The winners received additional one-on-one mentoring support from RGA China senior executives, introductions to potential partners and insurance carriers, and further opportunities to share their ideas with a greater audience, which will help down the line as they look to accelerate and scale their solutions.

Lasting three and a half months, this year’s competition was intense. Twelve top finalists were selected for the final pitch, six from Shanghai and Beijing, respectively. The judging panels comprised senior corporate executives and experts from carriers and venture capital firms focused on healthtech, insurtech, healthcare, and insurance. These judges were hand-selected for their ability to provide the participants with valuable direction and insight. Ultimately, the judges chose RabbitPre and INS Health as the winners in this year’s competition.

RabbitPre and INS Health Take Top Spots

RabbitPre is a leading cloud-based marketing platform that offers digital marketing solutions using advanced mobile marketing technology and big data. Their solutions help enterprise organizations manage content in social and digital marketing efforts.

RabbitPre’s marketing platform, which integrates a full suite of solutions, including content marketing and sales and pipeline activity, is built on three key pillars: Social Commerce Strategy, Content Development, and User Privileges.

Providing enterprises with adaptable marketing tools, RabbitPre supports businesses’ digital marketing efforts through promotional support, content development, and access to data and analytics. The platform incorporates H5 technology, big data, and AI to provide algorithm-based content distribution and other marketing analytics to grow social commerce for businesses. For example, RabbitPre can track potential leads and provide visibility to its clients on how these leads interact with various marketing activities. Such insights can help inform how and when RabbitPre’s clients decide to invest in paid marketing programs in the future.

INS Health is a health insurance solution provider focusing on product innovation and process and risk control management for chronic diseases.

As a one-stop PPO insurance solution provider to carriers, INS Health established a self-developed “PUMCH” system covering product innovation, intelligent e-underwriting, medical knowledge, and smart claims and health management. The goal is to empower medical and healthcare providers, pharmaceutical companies, and TPAs to optimize risk control performance, improve competitiveness, and drive product innovation with greater insight and healthcare intelligence. 

INS Health introduced its first innovative health insurance plan in 2017. Following that launch and after a full range of partner insurance programs that included 30 leading carriers in China, INS Health extended coverage to seniors and people with chronic diseases, such as hepatopathy, nephropathy, diabetes, hypertension, thyroid nodules, and pulmonary nodules.

Continuing to Build on the Legacy of Industry Innovation and Transformation

As we enter a new era of insurance innovation, the carrier’s role is evolving to include prevention, awareness, and digital transformation. RGAX builds on RGA’s legacy of industry insights, talents, and capabilities by connecting carriers with insurtech developers to accelerate innovation. The Big Ideas Competition helps bring forward these innovative, industry-changing ideas. Together, we are solving the life and health insurance industry’s toughest challenges and making significant strides toward closing the global insurance coverage gap to make insurance accessible to all.

Explore our website for more information and to learn about collaboration opportunities.