Learn Valuable
Marketing Strategies & Tactics

Inbound Marketing

Strategy, branded/non-branded considerations, and tracking progress

Converting Customers

Turning prospects into leads; leads into customers; and customers into referrals

Visibility

Getting found and why content matters

Best Decisions

Picking people, agencies, and campaign

Key TakeAways
  • How to educate, defend and grow your digital distribution
  • Test and learn strategies and tactics currently in use to implement digital channels
  • Understanding the best success measurements and using these to evaluate your go-forward plan
  • Steps on building digital campaigns that will find, nurture and/or convert customers and the expected associated cost
  • How to best approach a positive customer experience (NPS, referrals, engagement, reinforcement, upselling and cross-selling)